Director, Marketing Analytics

Location: Hybrid (New Hope, PA)
Experience Level: 7+ Years

About Addressable Health

Addressable Health is a new generation of media agency – purpose built to deliver zero waste media using an omnichannel orchestration platform.

We are built for a new generation of brands who demand better media strategy, planning, and delivery than legacy media agencies can deliver.

  • We use proprietary data and advanced technology to reach the right audience at the right time, driving impactful results and minimizing wasted media spend.
  • Our media strategy and planning are powered by millions of data points gathered from thousands of digital omnichannel campaigns.
  • We seamlessly translate brand strategy into media execution, delivering campaigns that align directly with brand business goals.
  • Our omnichannel platform breaks down traditional silos—like data, CRM, analytics, and media—enabling fully integrated and coordinated campaigns.

Addressable Health: Built for Results.

About the Role

The Marketing Analytics Director will be responsible for building & leading the Analytics function at Addressable Health. This includes both significant client-facing duties as well as internal capability development and management responsibilities.

For our clients, the Marketing Analytics Director ensures media strategy translates to in-market performance – not just media engagement but commercial performance. This involves managing analytics team members but also hands on work in developing measurement plans and finalizing performance reports that align to brand strategy.

For AH, the Marketing Analytics Director is responsible for creating an analytics strategy that supports our value proposition and building out the requisite internal capabilities & skills.

This role will work closely with Media Planning & Strategy to continually improve AH’s

analytics offerings and build new analytics products aligned to AH’s value proposition.

Lastly, the Marketing Analytics Director will work with Media and Data Engineering teams to ensure data ingestion and reporting processes delivery high quality outputs.

This position reports to the SVP Strategy.

Key Responsibilities

  • Client Strategy & Leadership
    • Develop a deep understanding of the client’s strategic issues, initiatives and the competitive position.
    • Lead the measurement plan development and ensure that analytics efforts lead to clear, compelling and actionable insights.
    • Support new business initiatives by contributing to case studies, presenting key findings, and summarizing previous successes.
  • Performance Analytics
    • In consultation with Media and Strategy teams, own the development & delivery of insights-driven recommendations for client planning & other deliverables.
    • Ensure the accuracy and integrity of internal and third-party data sources that support the custom measurement platform.
    • Work with vendors to shape / troubleshoot program structure & performance.
  • Product & Process Development
    • Collaborate with cross-functional stakeholders to the development of analytics products, including audience targeting and performance & investment modeling
    • Build analytics processes and tools to improve efficiency and decrease errors in data ingestion and synthesis.
    • Lead experimentation and testing, designing lift studies and custom attribution models that improve marketing performance.
  • Team Leadership
    • Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
    • Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices.

Qualifications

Key Characteristics:

  • Analytical mindset, able to interpret data and provide clear, actionable insights.
  • Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
  • Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
  • Excellent communication and organizational skills, with the ability to manage multiple deliverables and tight deadlines.
  • Proactive and entrepreneurial with a desire to build a company, proactively solve problems, and willingness to not just lead, but do the work.

Experience:

  • Bachelor’s Degree in Business, Marketing, Data Analytics, or a related field.
  • 7+ years of experience in data/analytics consulting, quantitative marketing, or media data analysis.
  • Strong background in data visualization and reporting, with proficiency in tools such as Tableau and Excel.
  • Proven experience working with media data and excellent knowledge of marketing metrics, KPIs, and performance reporting.
  • Experience in healthcare, pharmaceuticals, or life sciences is highly preferred.

If you’re passionate about turning data into actionable insights and want to make an

impact in the healthcare marketing space, we encourage you to apply.

Addressable Health, an Indegene agency, is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you

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