Director, Media Strategy (Patient SME)

Location: Hybrid (New Hope, PA) 
Experience Level: 7+ Years 

About Addressable Health

Addressable Health is a new generation of precision media agency – purpose built to deliver zero waste media using an omnichannel orchestration platform. 

We are designed for life science brands who demand better media strategy, planning, and delivery than legacy media agencies can deliver. 

  • We use proprietary data and advanced technology to reach the right audience at the right time, driving impactful results and minimizing wasted media spend.
  • Our media strategy and planning are powered by millions of data points gathered from thousands of digital omnichannel campaigns.
  • We seamlessly translate brand strategy into media execution, delivering campaigns that align directly with brand business goals.
  • Our omnichannel platform breaks down traditional silos—like data, CRM, analytics, and media—enabling fully integrated and coordinated campaigns.

Addressable Health: Built for Results. 

About the Role

The Consumer Media Director is an essential new role at our agency.  This individual will serve as subject matter expert for Consumer/Patient media for our clients and help shape the development of our Consumer/Patient Media planning & buying services.  Our omnichannel strength and your consumer/patient media expertise is what makes Addressable Health special.

The Consumer Media Director will focus on several critical areas:

  • Client Advisory: Work within a team of AH media experts to help one of our largest clients with the strategy, planning, and optimization of their own media efforts.  You will be an extension of the client team, serving as liaison between agency teams and the Client omnichannel group.
  • AH Service Delivery: In collaboration with Strategy & Planning, shape our Consumer Media Planning process and provide direction & feedback for active planning engagements. 

The ideal candidate should have 7+ years of experience in consumer media strategy & planning.  This role requires a highly collaborative individual who understands brand strategy and uses analytical problem-solving capabilities to shape impactful media strategy & plans.  An entrepreneurial spirit, attention to detail, and proactive follow-up are essential skills for success in this position.

Primary Responsibilities

Client Advisory (80%): Oversee [CLIENT] consumer media strategy, plan, and execution as a part of [CLIENT] omnichannel team

  • Develop comprehensive understanding of client’s business, brands, media channels, and competitive landscape and market dynamics
  • Analyze performance reports & insights looking for implications that shape media strategy
  • Review and provide feedback on [CLIENT] media vendor’s plans, execution, and optimizations align to [CLIENT] strategy.
  • Proactively bring new ideas, opportunities, and best practices to client.
  • Organically grow the client business by managing risks and identifying opportunities, leading & working with the full team to address both

Consumer Media Expertise (20%): Help improve the quality of our consumer media services and support the development & delivery of consumer media plans. 

  • Support client teams in ensuring planning quality and alignment to client strategy, particularly as it relates to Consumer Media channels & tactics
  • Advise the Head of Media on media planning and operations best practices, process development, and tool selection
  • Actively engage with other AH functional teams in mitigating and managing risks, strategic planning, and client advisory as needed.
  • Monitor trends and attend vendor meetings to stay current on offerings
  • Evaluate and create new media opportunities from internal or external capabilities
  • Foster senior level partnerships with prospective clients, partners, and vendors

Leadership: Act as a role model for clients, partners, and colleagues

  • Provide leadership and serve as a role model within the client, agency, and industry
  • Understand when it’s appropriate to make decisions independently and when to escalate
  • Provide professional development to our Media Planner and ongoing feedback to team members
  • Help interview, train and orient new team members to the agency, department, and account(s)

Qualifications

Key Characteristics:

  • Highly organized with great attention to detail
  • Manages multiple priorities, tight deadlines and works well under pressure
  • Positive energy, proven collaborator & communicator
  • Entrepreneurial, troubleshooter & problem solver

Qualifications & Experience:

  • College degree, preferably in marketing, advertising, communications or science/medicine
  • 7+ years Agency or comparable experience, some management experience preferred
  • 5-7+ years of digital media planning experience
  • Strong & confident presentation and people skills; Strong verbal & written communication skills
  • Experience across Consumer & HCP omnichannel channels including:
    • Point of Care/EHR
    • Biddable (Paid Search, Paid Social, Programmatic)
    • Digital channels like addressable video, custom programs, endemic platforms (e.g., WebMD, Medscape, MyHealthTeams)
    • Print/journal and congress
    • Experience with TV is a plus
  • Firsthand experience with patient media channels: Point of Care, Programmatic, communities
  • Expertise in cross-channel media tools (e.g., Comscore @ plan, SRDS, DoubleClick, etc.)
  • Confidence in interpreting marketing & media performance data (e.g., MMA, ROI, campaign/channel data)
  • Understanding of CRM disciplines including primary research, customer segmentation, targeting, direct marketing, and customer care
  • Understanding of SEO and earned media strategies and tactics
  • Basic understanding of analytical tools used for listening, ad tracking, website, and app statistics (e.g., Google Analytics, Omniture, Crimson Hexagon, etc.)

Addressable Health, an Indegene agency, is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you

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